The Task:

To convey three distinct routes that explore the theme 'Joy of the Unknown' for the new season's Civic model launch.

Illustrated with a key visual, these concepts would be developed into larger ideas to be realised in printed matter such as pop-up invites, posters, digital and exhibition interiors.

Research & Concept:-

Presentation exploring visual direction and conceptual avenues to feed into the visuals,

Design: -

#1 - Clean-cut Bizarre - masked and obscured image clash 

#2 - Ephemeral Reveal - mystery and deep knowledge

#3 - Crafted Characters - friendly childlike discovery