The Task:
To convey three distinct routes that explore the theme 'Joy of the Unknown' for the new season's Civic model launch.
Illustrated with a key visual, these concepts would be developed into larger ideas to be realised in printed matter such as pop-up invites, posters, digital and exhibition interiors.
Research & Concept:-
Presentation exploring visual direction and conceptual avenues to feed into the visuals,
Design: -
#1 - Clean-cut Bizarre - masked and obscured image clash
#2 - Ephemeral Reveal - mystery and deep knowledge
#3 - Crafted Characters - friendly childlike discovery