With 15+ years experience in the creative industry, I’ve collaborated with global brands and start-ups, worked in-house with agencies on campaigns and pitches, and I co-ran a clothing brand for 6 years.
From concepts to kerning, storyboards to selling in, I enjoy all stages of the design process. Through a diverse range of clients my roles have been multi-faceted as Art Director, Creative Lead, Graphic Designer & Illustrator. Experienced in brand identity, editorial layout, e-commerce, product development, packaging and experiential marketing.
I am driven by my curiosities. I continually love to learn, explore and research; they are the fuel of my ideas. To be better informed and communicate, to wow, to be inspired and create more effective designs.
Striving for originality is at my core. To turn heads, ruffle feathers. I enjoy the thrill of sticking my head above the parapet. This combined with brand values and robust strategy, creates compelling answers that shout identity and personality, rather than blending in with generic similarity. I am inspired by those who provoke to initiate dialogue. But still have their tongue in their cheek - the creative punks.
I love type.
“Do good work, do no harm. Enjoy and explore. Consume less, experience more. Facilitate change. Turn it up to 11. Be Better. ”
Statement of Intent
I believe in Good Design, Design for good; - Our raison d'être as creatives is to communicate. We have the power to shift mindsets, to convey messages and encourage others. One has to pay the bills, but I now ask the question “Does this make us better?” As a team, a person, an industry, a community, or a species. This thread is sometimes jovial, quiet, slow-burning or subtle, but I try and carry it through all my work and clientele relationships.
I am excited to be a part of a positive future where the tide is turning with a conscientious generation of forward-drivers, influencers and consumers. Where it's cool, lucrative and essential to think sustainably, to affect positive environmental change - socially and ecologically.
I want to be rich. Rich in ideas, enjoyment, depth of work, knowledge, creativity and influence. Also earning some cash would be great.