Freelance & one year in house exploring and predicting future trends in print & graphic design in fashion. Covering all key commercial areas of a global marketplace, from catwalk to high street, from Europe to Asia.

12 months in house as Senior Editor:- 

Being in house as part of the team enabled me to have an all encompassing role in the output. Seasonally the process started from a journalistic stand-point, reporting on Trade shows in Berlin or 'Vegas, then immediate analysis of the Fashion Week catwalk shows of New York, Paris, & London for emerging trend patterns. 

Following with market analysis of commercial best sellers in stores globally.  Looking further into the future, every season had a deep dive concept that would be researched and co-generated by all teams including interiors, tech, sports, fashion, youth culture, materials and global territory representatives.

From these inputs I would either set briefs or personally design capsules that would deliver inspirational, consumer relevant resources for subscribers of all levels of market.